Cambridge Analytica in Africa … bravura or bravado?

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DiA’s Nic Cheeseman talks to the BBC about the recent revelations surrounding Cambridge Analytica, and whether companies like it can really change the course of African elections.

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Can companies like Cambridge Analytica swing African elections through the use of big data and innovative strategies? Nic Cheeseman is not so sure – listen to this short interview with the BBC to hear why.

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