Cambridge Analytica in Africa … bravura or bravado?

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NicDiA’s Nic Cheeseman talks to the BBC about the recent revelations surrounding Cambridge Analytica, and whether companies like it can really change the course of African elections.

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Can companies like Cambridge Analytica swing African elections through the use of big data and innovative strategies? Nic Cheeseman is not so sure Рlisten to this short interview with the BBC to hear why.

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